Motion Design

Digital content for to promote the Nike Fuelband in Niketown stores across the U.S., Japan and Europe

The spots also ran as Nike Fuelband TVCs that feature the capability to track movement and sync seamlessly with mobile devices.

With a combination of product shoot, life style footage and graphics, the spots depict how activity gets converted to NikeFuel – a metric that helps to get active and stay motivated by measuring progress over time and in comparison to friends.

Produced by Logan.