Shortlisted: Best Design, 2014 AICP
The Lincoln Motor Company learns ‘How to say Hello, again’
The Lincoln Motor Company wants to present themselves in a completely new and unexpected way. Art and design is used to attract a new generation of car buyers.
The result is the ‘Hello Again’ campaign, a film that tells the 90 year history of the Lincoln Motor Company using handcrafted typography and animation, combining with historical footage from Ford’s Historical library.
Produced by Logan.